Marketing Manager

Description

As the Marketing Manager, you will work closely with the Director of Marketing & Partnerships to drive revenue growth and strengthen relationships with supplier partners by focusing on high-impact account management activities, account planning, partner marketing, and support for the delivery of revenue-generating partnership program initiatives. The role is also responsible for developing and managing cooperative advertising partnerships with tourism organizations and travel-related companies and for developing a new sponsorship program. The role must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. The successful candidate will have strong organizational & interpersonal skills, as well as creative thinking and analytical evaluation abilities.

Duties And Responsibilities:

  • Partner with internal and external stakeholders to develop strategies to meet both TPI’s and our partners’ business objectives.
  • Conceptualize, plan, and manage the development/execution of complex, multi-faceted marketing programs that successfully drive brand awareness, Advisor engagement and co-op sales.
  • Manage brand marketing planning and execution and ROI measurement.
  • Help Business Development with planning and execution of recruitment campaigns.
  • Collaborate with the creative team to create on-brand, impactful marketing assets.
  • Provide reporting and analysis of marketing programs to determine the business performance effectiveness and leverage findings to optimize future marketing efforts.
  • Develop partner marketing program strategy in conjunction with Director, Marketing & Partnerships and manage delivery against goals.
  • Develop and manage relationships with tourism organizations, sponsorship partners and third-party corporate travel entities.
  • Ensure all partnerships and sponsorships (existing & new) are in line with business objectives and brand strategy/priority through on-going evaluation and assessment
  • Develop marketing and sponsorships ROI measurement to understand impact on brand and business, evaluate different drivers for return and recommend optimization actions
  • Develop specific KPIs for each partnership, track result post event/campaign execution and provide reporting to partners.
  • Manage approvals for all contracts, including reviews by our in-house business analyst team.
  • Ensure contract compliance by tracking and managing all contractual assets agreed to by TPI and by the partner.
  • Manage marketing from partners and sponsorships budgets and ensure that partnership payments are on-time and accurate.
  • Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.
  • Lead internal process for campaign planning and execution to ensure lead time, resources, and channel support availability.
Requirements
  • Experience in the travel industry working in a similar role.
  • Demonstrate a strong understanding of the partner's business needs, including deep knowledge of the industry/environment and competitive landscape, with specific emphasis on the Canadian cobrand market.
  • Strong understanding of all marketing communication disciplines including emerging digital marketing channels, as well as social media, mobile marketing, and search marketing.
  • Demonstrate initiative and creativity.
  • Excellent ability to effectively communicate with all external prospects through all available mediums (verbal, listening, writing, presenting).
  • Organizational skills and ability to manage several projects at the same time.
  • Great ability to work in a team and a strong team player.
  • Excellent mentorship and leadership skills.
  • Ability to handle large-scale projects effectively and meet deadlines.
  • Ability to negotiate and influence outcomes.
  • Comfortable in a dynamic and fast working environment.
Knowledge
  • Mailchimp, Mailer Lite or similar service provider.
  • WordPress experience would be an asset.
  • Unbounce or similar landing page builder.
  • Photoshop experience would be an asset.

Job Details

Location
Category
Industry
Travel Agency
Email
svarghese@tpi.ca
Phone
6478661746

Company Overview

In 1994, Travel Professionals International (TPI) began giving Canadian Travel Advisors the opportunity to be their own boss and our experience allows...

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