Marketing Manager


As the Marketing Manager, you will work closely with the Director of Marketing & Partnerships to drive revenue growth and strengthen relationships with supplier partners by focusing on high-impact account management activities, account planning, partner marketing, and support for the delivery of revenue-generating partnership program initiatives. The role is also responsible for developing and managing cooperative advertising partnerships with tourism organizations and travel-related companies and for developing a new sponsorship program. The role must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. The successful candidate will have strong organizational & interpersonal skills, as well as creative thinking and analytical evaluation abilities.

Duties And Responsibilities:

  • Partner with internal and external stakeholders to develop strategies to meet both TPI’s and our partners’ business objectives.
  • Conceptualize, plan, and manage the development/execution of complex, multi-faceted marketing programs that successfully drive brand awareness, Advisor engagement and co-op sales.
  • Manage brand marketing planning and execution and ROI measurement.
  • Help Business Development with planning and execution of recruitment campaigns.
  • Collaborate with the creative team to create on-brand, impactful marketing assets.
  • Provide reporting and analysis of marketing programs to determine the business performance effectiveness and leverage findings to optimize future marketing efforts.
  • Develop partner marketing program strategy in conjunction with Director, Marketing & Partnerships and manage delivery against goals.
  • Develop and manage relationships with tourism organizations, sponsorship partners and third-party corporate travel entities.
  • Ensure all partnerships and sponsorships (existing & new) are in line with business objectives and brand strategy/priority through on-going evaluation and assessment
  • Develop marketing and sponsorships ROI measurement to understand impact on brand and business, evaluate different drivers for return and recommend optimization actions
  • Develop specific KPIs for each partnership, track result post event/campaign execution and provide reporting to partners.
  • Manage approvals for all contracts, including reviews by our in-house business analyst team.
  • Ensure contract compliance by tracking and managing all contractual assets agreed to by TPI and by the partner.
  • Manage marketing from partners and sponsorships budgets and ensure that partnership payments are on-time and accurate.
  • Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.
  • Lead internal process for campaign planning and execution to ensure lead time, resources, and channel support availability.
  • Experience in the travel industry working in a similar role.
  • Demonstrate a strong understanding of the partner's business needs, including deep knowledge of the industry/environment and competitive landscape, with specific emphasis on the Canadian cobrand market.
  • Strong understanding of all marketing communication disciplines including emerging digital marketing channels, as well as social media, mobile marketing, and search marketing.
  • Demonstrate initiative and creativity.
  • Excellent ability to effectively communicate with all external prospects through all available mediums (verbal, listening, writing, presenting).
  • Organizational skills and ability to manage several projects at the same time.
  • Great ability to work in a team and a strong team player.
  • Excellent mentorship and leadership skills.
  • Ability to handle large-scale projects effectively and meet deadlines.
  • Ability to negotiate and influence outcomes.
  • Comfortable in a dynamic and fast working environment.
  • Mailchimp, Mailer Lite or similar service provider.
  • WordPress experience would be an asset.
  • Unbounce or similar landing page builder.
  • Photoshop experience would be an asset.

Job Details

Travel Agency

Company Overview

In 1994, Travel Professionals International (TPI) began giving Canadian Travel Advisors the opportunity to be their own boss and our experience allows...


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